the CAYENNE project has definitively given an ultimate turning in Porsche's revolution program, which has begun with the 996 and has gone on with the Boxster. Factory's strategy is expected to complete itself with the model we're all waiting anxiously, the CARRERA GT, whose production should start in 2003.
Complex market studies say that who owns a supercar, especially a Porsche, owns also a jeep. As we see, these cars have been developing continuoslry for last twenty years, and they're become more and more closer to a sedan car.
This philosphy has its maximum expression in the SUV category: behind a jeep shape there's a spacious, comfortable and well supplied, good for all conditions.
In the higher levels where operate BMW, Audi, Lexus and Mercedes, these products offer the best is expected and it's among them that now there's the "supercar" of SUV, the Cayenne: an addition with the main characteristics of a Sport utility, it goes on in remarking the "being a Porsche" conception.