Home » Salone di Shanghai 2017: Mercedes-Benz Concept A Sedan[:en]Auto Shanghai 2017: Mercedes-Benz Concept A Sedan

Salone di Shanghai 2017: Mercedes-Benz Concept A Sedan[:en]Auto Shanghai 2017: Mercedes-Benz Concept A Sedan

ROSSO FIORENTINO. MERCEDES-BENZ PRESENTA LA CONCEPT A SEDAN, PROTOTIPO CHE ILLUSTRA IL NUOVO LINGUAGGIO STILISTICO DEL BRAND E CHE TESSE UN FIL ROUGE CON, ALL’ALTRO CAPO, LA BOOMBASTICA AMG GT SEDAN VISTA RECENTEMENTE A GINEVRA. IN MEZZO UN UNIVERSO DI NUOVI MODELLI DA SCOPRIRE VOLTA PER VOLTA.

Dopo la AMG GT Sedan Concept presentata al Salone di Ginevra 2017, Mercedes prosegue al Salone di Shanghai un importante rinnovamento stilistico che caratterizzerà i prossimi modelli. La seconda mossa di questa strategia è la Concept A Sedan, uno studio per una nuova forma della berlina di Stoccarda espressa a tutti i livelli della segmentazione, dalla Classe A alla S.

Quando le nervature e le linee si riducono al minimo, restano la forma e il corpo. Abbiamo il coraggio di seguire l’essenziale – ha affermato Gorden Wagener, Responsabile design di Daimler AG. la Mercedes Concept A Sedan propone un nuovo rinascimento dello stile Mercedes, definito sulla scia di 5 intensi anni in cui il marchio tedesco ha venduto oltre 2 milioni di modelli compatti (Classe A, CLA, CLA Shooting Brake, GLA e Classe B) che hanno contribuito in modo determinante a ringiovanire la brand identity.

La Concept A Sedan è lunga 457 cm, larga 187 e alta 146. Il corpo vettura compatto ha le tipiche forme di una berlina coupé filante e dall’immagine molto dinamica, con sbalzi ridotti, grande calandra anteriore “Panamericana” con ampia presa d’aria inferiore, ruote in lega da 20″.

Tra le sue caratteristiche figurano i fari anteriori e posteriori con struttura a griglia rivestita con una vernice UV: se viene illuminata con una luce ultravioletta il faro crea un fascio di luce di colori diversi a seconda della funzione di illuminazione selezionata: le luci anteriori diurne, ad esempio, sono bianche.

[:en]

FLORENTINE RED. AFTER THE MIGHTY AMG GT CONCEPT WHICH HAS BEEN INTRODUCED IN GENEVA 2017, MERCEDES IS CATCHING OUR ATTENTION IN SHANGHAI WITH A NEW COMPACT COUPE’-SEDAN THAT EXPRESS THE BRAND’S NEW DESIGN LANGUAGE. IT’S THE REINESSANCE OF MERCEDES MODELS’S SHAPE.

The Concept A Sedan show car specifies the evolved Mercedes-Benz design language and marks the dawn of an even more rigorous implementation of the design idiom of “sensual purity”.

“Our Concept A Sedan shows, that the time of creases is over”, say Gorden Wagener, Chief Design Officer Daimler AG. “With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of Sensual Purity and has the potential to introduce a new design era.”

The Concept A Sedan (length/width/height: 4570/1870/1462 mm) has been designed with the proportions of a dynamic, coupé-like and simultaneously compact, premium sedan. This aim is emphasized by the traditional three-box design featuring short overhangs, especially at the rear, as well as the slim greenhouse that has been offset towards the rear. Additional sedan characteristics are the relatively vertical C‑pillar, larger side windows and the higher beltline.

The door handles of the show car are flush with the body, while the outside mirrors, in a contemporary reinterpretation, stand proud of the beltlines. The front is highlighted by the deep Panamericana grille tilted towards the front as well as the stretched bonnet with Powerdomes and the large, lower air inlet.

The grid structure in the lamps has been coated with a UV paint and it is exposed to ultraviolet light. As a result, the headlamps “glow” in different colours, depending on the light medium – the daytime running lamps, for instance, are white. The striking tail light image has also been designed as a structural sculpture. In line with the evolved design philosophy the lines and gaps at the rear have been reduced. As a contrast to the paintwork the rear bumper features a diffuser-look lower part trimmed in black and a chrome trim strip that emphasises the width. The integrated exhaust deflectors are finished in dark chrome